Scope of our privacy policy

The Privacy Policy listed here applies to SmileRescue, a CA Nonprofit Corporation - Public Benefit, website, mobile application, and digital services which are linked to or post this Privacy Policy. The Privacy Policy is intended to let you know what Personal Data SmileRescue, including our affiliated entities (referred to collectively as "SmileRescue,"SmileRescue Organization", "we," "our," or "us") may collect about you, how we collect your Personal Data, for what purposes we use your Personal Data, to whom we may disclose your Personal Data, and what rights you may have to limit our use of your Personal Data. In this Privacy Policy, we will collectively refer to the website, mobile application, and digital services which may link to or post this Privacy Policy as "websites."

Personal data which we may collect

We collect Personal Data that does not directly identify you by name, such as your IP Address, or contact information, but which may be used to identify that a specific computer or device has accessed our website and which if combined with certain other information could be used to identify you. We receive this Personal Data through your interactions with our website, mobile application and digital services. The Personal Data we process about you through our websites linking to this Privacy Policy may include demographic data, online identifiers, IP address, data from cookies, 3rd party cookies or Social media use and utilization. Where we collect directly identifiable Personal Data about you, the following privacy notices will provide you with additional information around what we may collect, how we collect this data, for what purposes we collect this data, to whom we could disclose this data, and what rights you have to limit our use of your Personal Data.

How we may use your Personal Data

We may process your Personal Data for the following purposes:

  • Our company compliance and facility and network security purposes;
  • Authorizing, granting, administering, monitoring, and terminating access to or use of SmileRescue systems, facilities, records, property, and infrastructure;
  • Tracking your interactions with us;
  • Auditing our programs and services for compliance purposes;
  • Where we have Legal obligations to process the personal data;
  • Statistical analysis, including analytics performed by our vendors;
  • Website administration; and/or
    Marketing Activities, including Third Party Cookie Tracking and Creating an Interest-based Profile related to your interactions with us or others
  • For any additional purposes where we are required to notify you and get your consent, including those purposes required by local law, we will obtain your consent before we process your Personal Data for those purposes.

Legal basis for processing your Personal Data

The applicable legal basis for which we process your Personal Data for the specific purposes listed above, include:

  • Based on your consent: In some cases, we may ask you for your consent to collect and process your Personal Data. If you choose to provide us with your consent, you may later withdraw your consent (or opt-out) by contacting us. Please note that if you withdraw your consent it will not affect any processing of your Personal Data that has already occurred. Where we process your Personal Data based on consent, we will provide more detailed information to you at the time when we obtain your consent.
  • Compliance with applicable laws or performance of a contract: In specific circumstances, we may need to process your Personal Data to comply with a relevant law/regulation or to fulfill our obligations under a contract to which you are subject. Where we process your Personal Data to meet our legal obligations, you won't be permitted to object to this processing activity, but you will usually have the right to access or review this information unless it would impede our legal obligations.
  • Where we are processing to fulfill our contract obligations under a contract where you are a party, you might not be able to object to this processing, or if you do choose to opt-out or object to our processing, it may impact our ability to perform a contractual obligation that you are owed.
  • Our legitimate interest: We may process your Personal Data based on our legitimate interests in communicating with you and managing our interactions with you regarding our products and services, scientific research, and education opportunities. In addition to the other rights you may have described below, you have the right to object to such processing of your Personal Data. You can register your objection by contacting us in writing.

Use of Web Beacons to collect Personal Data

Our websites may use a technology known as web beacons that allows the collection of web log information. A web beacon is a tiny graphic on a website or e-mail message which is designed to track pages viewed or messages opened. Web log information is gathered when you visit one of our websites by the computer that hosts our website. On certain website pages or emails we send to you, we may utilize a technology called a web beacon. We may use web beacons to help determine which email messages sent by us were opened and whether a message was acted upon. Web beacons also help analyze the effectiveness of websites by measuring the number of visitors to a site or how many visitors clicked on key elements of a site.

Use of Cookies to collect Personal Data

This website may use a technology known as cookies to collect your Personal Data. A cookie is a small data file that a website places on your computer’s hard drive, where your internet browser files are kept. Cookies save you the trouble of reentering certain information in some registration areas because they can enable a site to remember information a visitor has previously inputted into that website. Cookies also helps deliver content used-specific information and track how sections of the website are being used. Cookies can be placed on your computer both by us or by third parties with whom we have a contractual relationship, such as web analytic services and advertising network services. With most Internet browsers or other software, you can change your browser settings to erase cookies from your computer hard drive, block all cookies, or receive a warning before a cookie is stored. Please check your browser instructions to learn more about these functions. If you reject cookies, functionality of the site may be limited, and you may not be able to take advantage of many of the site's features.

How to prevent tracking of your Personal Data

There are several different ways you can prevent tracking of your online activity. One of them is setting a preference in your browser that alerts websites you visit that you don't want them to collect certain information about you. This is referred to as a Do-Not-Track (DNT) signal.

Google analytics

Google analytics helps make our website work better and to understand what parts of the website are being utilized. Google analytics uses technical tools such as, first-party cookies and JavaScript code, to collect information about you, the visitors. Google analytics service tracks visitors to the site who have JavaScript enabled. It anonymously tracks how visitors are interacting with our website, including where they came from and what they did on our website. The information collected by Google analytics is used to improve our website. For instance, it helps us administer and update our website, assess whether the visitors to the site match the expected site demographics and determine how key audiences are navigating through our website.

A. Opt-Out Provision

Google analytics offers an opt-out provision for website visitors who don't want their data to be collected. You can receive more information about this option here:

B. Google's Use of Personal Data

Google may retain and use, subject to the terms of its Privacy Policy (located at, or such other URL as Google may provide from time to time), information collected in your use of the Google Analytics Information Disclosures and Sharing.

Social media plugins

We may use certain social media plugins to enable you to easily share information. When you visit our websites, the operator of the social media plugin that is on our website can place a cookie on your computer that recognizes individuals on their website who have previously visited our website. If you have previously logged into the social media website while browsing our website, social media plugins may allow that social media website to receive directly identifiable information about you that shows you have visited our website. The social media plugin may collect this information for visitors who have logged into social networks, whether or not they specifically interact with the plugin on our website. Social media plugins also allow the social media website to share information about your activities on our website with other users of their social media website. SmileRescue does not control any of the content from social media plugins. For more information about social plugins from social media websites you should refer to those sites’ privacy and data sharing statements.

Collection of Personal Data on minors

This website is not intended for or designed for use by individuals under the age of 16 without parental consent. We do not knowingly collect Personal Data from any person under the age of consent.

Protecting your Personal Data

We use industry-standard administrative, technical, and physical safeguards to protect your Personal Data against loss, theft, misuse, unauthorized access, modification, disclosure, and destruction. We restrict access to your Personal Data to only those employees and third parties acting on our behalf who have a legitimate business need for such access. We will only transfer your Personal Data to third parties acting on our behalf where we have received written assurances that your Personal Data will be protected in a manner consistent with this Privacy Policy.

Sharing your Personal Data

We reserve the right to share or disclose your Personal Data with the following entities:

  • Third parties with whom we contract to carry out services on our behalf to perform activities or functions related to the processing purposes regarding your Personal Data, such as our laboratory and finance companies. If we do share your Personal Data, we will require that these third parties acting on our behalf protect the confidentiality and security of your Personal Data that we share with them. Unless otherwise specifically stated in this Privacy Statement, these third parties must contractually agree that they will not use or disclose your Personal Data for any other purposes than necessary to provide us services, perform services on our behalf, or to comply with applicable laws or regulations.
  • Government agencies, auditors, and authorities. We may disclose your Personal Data to government agencies, authorities, and auditors in response to authorized information requests or as otherwise required by laws, regulations, or industry codes.
  • Potential or actual third party purchasers. If we decide to reorganize or divest our business through a sale, merger, or acquisition, we may share your Personal Data with actual or prospective purchasers. We will require that any such purchasers treat your Personal Data consistently with this Privacy Policy.

Transferring your Personal Data

We may transmit your Personal Data to one of our affiliates when necessary. Our affiliates may further transmit your Personal Data to our other affiliates. Some of our affiliates and their database locations may be in countries that do not ensure an adequate level of data protection similar to the laws in the country in which you reside. Regardless, all our affiliates are required to treat your Personal Data in accordance with this Privacy Policy and our privacy and data protection policies and procedures. We may transmit your Personal Data to our third parties with whom we contract to carry out services on our behalf to perform activities or functions related to the processing purposes regarding your Personal Data that are described above. Our third parties are contractually obligated to comply with applicable laws or regulations.

Retaining your Personal Data

The Personal Data which we collect will be maintained for the duration of your relationship with us. Please note that certain information could be retained for longer periods of time if we have continuing obligations to you or if required by local or state laws.

Links to 3rd party websites

Our website may contain links to other websites owned and operated by third parties that may offer useful information based on our beliefs. The policies and procedures which we describe do not apply to these third party websites. We are not responsible for the collection or use of Personal Data by or on any other third party website. Therefore, we disclaim any liability for any third party's use of Personal Data obtained through using any third party websites. For information on other websites privacy, security, data collection, and distribution policies it's best to directly contact those websites.

Your rights

You have the right to see and get a copy of your Personal Data, including an electronic copy, that we have as well as to ask us to make any corrections to inaccurate or incomplete Personal Data we have about you. You can also request that we erase your Personal Data when it is no longer needed for the purposes for which you provided it, restrict how we process your Personal Data to certain limited purposes where erasure is not possible, or object to our processing of your Personal Data. In certain circumstances you may be able to request that we send a copy of your Personal Data to a third party of your choosing. To exercise any of these rights, please contact us in writing. You also have the right to lodge a complaint with the supervisory authority where you believe that your rights have been violated.

Revisions to our Privacy Policy

We may make changes to our Privacy Policy to reflect changes in our legal obligations or the ways in which we process your Personal Data. We will communicate to you any material edits to this Privacy Policy and it will become effective when it is communicated.

How to contact us regarding our Privacy Policy

Please contact us using the below information to:

Ask questions;
File a concern or complaint;
Opt-out of a program or service; and/or
To exercise any of your rights listed above, including access, correction, portability, objection, restriction, and erasure.

Email Address:

Mailing address:

PO BOX 255
San Clemente, CA 92674